This Blog is about how to fight the rock of marketing to fulfil your dreams to earn one crore rupees. It is all about the marketing, difference between traditional marketing versus digital marketing, how to set product pricing to fulfil the dream to earn one crore rupees, how the CATT funnel works, how personal branding plays a vital role in the era of marketing. How the CATT funnel and personal branding helps to earn one crore rupees. It is the base for the marketers in the field of digital marketing.
The fundamental of marketing initiate with following…
- Digital Marketing Vs Traditional Marketing
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding : Mass Trust Blueprint
When the word marketing comes into the picture there is lots of questions comes into the mind. What is marketing, how it works, from where I will start the marketing which media I have to use traditional marketing or digital marketing etc.…STOP don’t be panic jut read one by one you will clear all the doubts of marketing.
What is marketing?
As soon as the word marketing comes into the mind, the brain starts processing and gives the result as marketing is a process of creating awareness amongst customers about the product and influencing them to buy the product with human touch.
Feasibility study begins with identification of customer’s needs, desires and satisfying those needs, wants and desires by supplying the products or services through selling activities
As per Milan Kundera, business has two functions marketing and innovation which means that marketing is one of the fundamental activities of a business concern. Marketing through advertisement is to be done in such a way that the target customers get influenced with it and will buy the product at least for once. Of course advertisements should be bombarded at the right time and right place on customers. Marketing should be an institution through which the consumers feel a value for the product in their lifestyle.
Marketing creates attention amongst the customers towards the product, creating a desire and helping in to build a brand image of companies’ product. Marketing is also required to create loyal customers or consumers, to build trust and maintain good relationships with them.
Are you dreaming to earn One Crore Rupees using Marketing Strategy?
Hey you want to earn one crore rupees but confused how to target the customer, how to formulated the strategy don’t be panic will enlighten you.
If you go on your product price Rs 100 you have to reach 1,00,000 customers to earn one crore rupees.
If you go on your product price Rs 1,000 you have to reach 10,000 customers to earn one crore rupees.
If you go on your product price Rs 10,000 you have to reach 10,00 customers to earn one crore rupees.
If you go on your product price Rs 10,0000 you have to reach 100 customers to earn one crore rupees.
Hey Digital Khalil, till now I got whatever you explained. Know my mind is processing in a such a way that I am getting n number of questions, now my brain is in a survey process of which platform to use for target the above customer as you explained, whether I have to go for traditional approach of marketing or digital marketing approach?
Dear my friend doesn’t give so much stress on your brain. The next topic I am going to explain what you are expecting from me, what is Traditional Marketing and what is digital marketing.
2. Digital Marketing Vs Traditional Marketing
What is Traditional Marketing?
According to Ekaterina Walter “Word of mouth can be as important, if not more important, for neighbourhood businesses as traditional advertising.”
During Marketing activity there is no use of the internet; it is called traditional marketing. It is not only the oldest form of marketing but also it plays a vital role to reach the maximum semi-targeted audience or local audience with various offline advertising and promotional techniques.
This will help to make your product popular among your target audience.
Following are traditional marketing techniques
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogues, postcards, coupons, etc.)
- Telephone (telemarketing, sms marketing, etc.)
- Outdoor (billboards, fliers, etc.)
- Door-to-door sales
Let’s take an example of Patanjali Products, Amul Butter or, Colgate, Amazon, flip chart, Ariel, Aerial, Vico etc they use traditional approach of marketing to reach mass audience of India
Pros and cons of traditional marketing
- In traditional marketing if you want to reach a 50+ age audience, spend almost twice as much time in reading the newspaper and watching TV.
- You can Target Local Audience very well.
- Personal approaches make people want to take something more seriously
- In this technique we can’t track the actions taken by the customer.
- Printing postcards and send out even to just a local audience can be expensive
- Traditional marketing technique can take weeks or months to give the results and data.
Now Let’s begin with…
What is Digital Marketing?
To sustain yourself and to get the fruitful customer in the era of digitalization as technology grows and the new digital ideas are carried in to life, you have to have adopt latest techniques for marketing, using various online tools, automation, platforms, channels to promote a product or services on the internet it is called as digital marketing or online marketing.
The Internet is becoming one of the most used tools. Day by day more and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services
According to Statista, there are 4.54 billion active internet users in the world and 3.8 billion active social media users.
Following are digital marketing techniques
- Affiliate marketing
- Clickable ads
- Content Marketing
- Email Marketing
- Inbound Marketing
- Marketing automation
- Paid pop-ups
- Promotional ads via emails
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
Pros and cons of digital marketing
- It will help to connect with target audiences globally; we can real-time tracking of customer’s action.
- Can monitor the return on investment (ROI) of marketing spend?
- Data and audience involvement can be tracked instantly.
- Some internet users have ad blockers,
- Some users can skip the popup, banner ads, youtube ads etc.
Depending upon the situation both have effectiveness, in terms of cost and time, tracking of the customer digital market is beneficial than traditional marketing.
3. CATT Marketing Funnel
Ohmy God !!!!! There are various marketing funnels used in digital marketing, and one of the most significant is the CATT marketing funnel. Every letter in CATT has its own uniqueness in which
Wealth =n ^ CATT
Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT you will apply.
“N” — stands for Niche. The unique offering for your audience
“C” stands for content :- “Good content isn’t about good storytelling. It’s about telling a true story well.” — Ann Handley
To generate more leads, you need to create useful contents in the form of blogs, email, videos, webinar etc
“A” stands for attention:- CUSTOMERS attention can be created with help of driving the traffic towards your content with the utilization of social media , search engines and through paid ads.
“T” stands for trust :- Build your trust in the mind of the customer with help of personal email, offering good quality of content or product.
“T” stands for the transaction :- Convert your customers into consumers with the help of the leads that you had generated using different tools and convert them into the purchase of the product.
4. Integrated Digital Marketing
It is nothing but integration in terms of digital marketing which are included as above. In all above terms, each term is interdependent on each other.
Integrated digital marketing encompasses the idea of creating unique forms of expression that are easy to identify all the channels your customer uses.
It is like using a single language to speak in different situations.
That means it is the strategy that blends all your marketing tactics.
Integrated digital marketing also means having well structured well defined marketing plans.
5. Personal branding: Mass trust blueprint
Mass trust blueprint is the process of developing a personal brand. This is nothing but growth for upcoming professionals. In this process start learning and writing about the work [blogging] under the guidance of the mentor and build their path for the further process.
It is all about searching for the best product in a right manner and right path.
The research and practice of digital marketing is improving with the advancement of technology. Marketers make use of digital portfolios as a platform to promote professional brands by defining the product in a manner that adds credibility. Digital marketing allows enough provisions for finding the right people through its streamline, search engine and connection in the present era.
Thank you so much for reading till the end. I really appreciate your efforts for your growth and you are eagerness to increase the knowledge.
Finally, I thank DigitalDeepak for his incredible internship program which really helped me to write this article.
If you existed to join Digital Deepak Internship program Click here to join
Further you can apply all the above rules and build your startup and plan for earn one Crore Rupees.
You can read this article too on India the Home of Local Business